Prioritizing Ecotourism Strategies Intagrated with Multiple-criteria Decision Analysis and SWOT Analysis: Masuleh-Iran Sample
نویسندگان
چکیده
Ecotourism, unlike mass tourism, is a sustainable alternative tourism that can protect natural and cultural landscape values historical sources of sensitive landscapes ensures its ecological integrity. which takes into account the balance conservation use, supports use resources. In this context, raising awareness visitors local people may lead to decrease in urban pressure, visitor impact environmental problems on provide resources ecotourism. Within scope research, Masuleh village, close Hazar Sea, surrounded by Alborz mountains forests, has heritage value preserves architectural structure, been determined as study area. These Masuleh, was included list UNESCO 2007, are under threat due confusion authority management structure. The aim determine ecotourism criteria have for strategies ensure sustainability these values. field literature review carried out, questionnaire integrating Best-Worst Method (HCM), one multi-criteria decision-making methods, SWOT (Strengths-Weaknesses-Opportunities-Threats) Analysis applied with experts. As result survey, consisting 4 main 20 sub-ecotourism were ranked according their priorities, result, criterion opportunities "inclusion UNESCO's Historical Heritage Site tentative list" an strategy should be evaluated priority. methods outputs set example determining similar areas.
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ژورنال
عنوان ژورنال: Uluda? Üniversitesi Ziraat Fakültesi dergisi
سال: 2022
ISSN: ['2651-4044', '1301-3165']
DOI: https://doi.org/10.20479/bursauludagziraat.1055348